Waffle-iron track spikes. Air Jordans. Nike Shox. Innovation has been at the heart of Nike's philosophy since the start. It's what has allowed us to create iconic, game-changing products – time and again.

But today, Nike innovation is about more than product performance. It's about innovation for a better world.

That's where Reuse-A-Shoe and Nike Grind come in. Part of Nike's Considered design ethos, these programs are helping us on the journey towards our vision of a closed loop business – where waste at different stages of our operations, from our contract factories to transportation and eventually the product at the end of its life, can be recycled – as much as possible of it back into new Nike product.

Today your worn-out sports shoes can already live on in something new: a track, a basketball court, a playground. Tomorrow, our goal is that sports shoes, apparel and equipment will also be recycled into new Nike products. This way the materials we use will go through many cycles of design, manufacture and use. Just like bottles, cans and paper do now.

Call it another example of Nike innovation. Call it the road to sustainability. Or just call it the right thing to do. But, no matter what you call it, it's no small task. We may make mistakes along the way and it may not be perfect for some time, but we’re trying – and we hope you will, too. Because no matter how hard we work, we can't close the loop without you.

So, help bring this vision to life find out how you can get involved – and if you can’t now, then keep a watch for when you can in the future.

For more information on Considered design and Nike innovation, visit www.nikeresponsibility.com.